Prince Harry and Meghan Markle’s Brand Identity in Question Amidst Growing Criticism

The Duke and Duchess of Sussex have recently found themselves under scrutiny, with experts questioning the coherence of their global brand.

Public relations specialist Renee Smith has pointed out that the couple's individual pursuits have created a confusing narrative for their supporters.

Despite their latest joint video appearance, Harry and Meghan seem to be promoting separate causes, leading to speculation about the effectiveness of their branding strategy.

Smith, who leads a creative branding agency called The Atticism, shared her insights with Express.co.uk.

She highlighted that the couple's decision to focus on their individual brands could ultimately benefit them.

However, she acknowledged that this shift might incite public curiosity and speculation in the short term.

By cultivating distinct identities, both Harry and Meghan may resonate more authentically with their respective audiences.

The challenges faced by the Sussex brand are not insignificant.

Maintaining a unified identity has proven difficult, especially given the couple's differing interests.

This lack of cohesion has prompted questions about whether they can sustain momentum as a collective brand.

Smith noted that the divergence in their priorities complicates the creation of a singular narrative that can be easily understood by the public.

As the Sussexes navigate their branding challenges, Prince Harry is reportedly planning to return to the UK more frequently.

A royal insider disclosed that we can expect to see him back across the pond in the coming years.

Since stepping down as working royals in 2020, Harry and Meghan's relationship with the royal family has deteriorated significantly, especially after the release of Harry's memoir, “Spare,” which criticized several senior royals.

Despite the strained ties, Harry has made multiple trips to the UK over the past year, including attending the WellChild Awards in September.

This marked his fourth visit in 2024 alone.

In contrast, Meghan has not returned to the UK since Queen Elizabeth II's funeral in September 2022.

Concerns for her safety have kept her away, with Harry expressing fears about potential threats against her.

Currently, the Sussexes are settling into life in Portugal, having purchased a holiday home that will likely serve as their European base.

This move signals a shift away from their previous residence at Frogmore Cottage in the UK, which they were evicted from earlier this year.

The couple's relocation underscores their desire for a more secure environment away from the pressures of royal life.

Sources close to the couple reveal that Harry's decision to step back from royal duties came with significant sacrifices.

Leaving behind his military titles and royal responsibilities was not an easy choice, but it was made to protect his family.

Royal insiders have claimed that Harry felt a deep sense of loss when he realized he would no longer retain his military roles after distancing himself from the firm.

In March 2020, Harry donned his military uniform for one last time at the Mountbatten Festival of Music, a poignant moment that signified the end of an era.

He had dedicated ten years of his life to serving his country, and stepping away from that duty was an emotional transition.

Losing these appointments was a heavy price to pay for the freedom he sought for his family.

Despite the bittersweet nature of his departure from royal life, Harry has maintained strong ties to the military community.

His service as an officer in the Blues and Royals and his two tours in Afghanistan have solidified his commitment to veteran affairs.

Moments like the standing ovation he received at the Royal Albert Hall highlight the respect he continues to command.

As Harry and Meghan expand their property portfolio with the acquisition in Portugal, palace insiders express concerns about their financial future.

Since stepping down from royal duties, the couple has reportedly earned around £75 million from their Netflix projects.

However, the sustainability of their lifestyle remains a topic of speculation among royal observers.

The evolving narrative surrounding the Sussexes raises important questions about their brand identity and future prospects.

As they continue to carve out their paths independently, only time will tell how their choices will impact their public perception and personal lives.