Meghan Markle’s Trademark Ambitions: A Royal Return to Blogging?

Meghan Markle is back in the headlines, this time for her attempt to trademark the name of her former lifestyle blog, The Tig.

The U.S. Patent and Trademark Office is currently reviewing her application, which spans five different classes.

This move has sparked discussions about her aspirations to revive a brand that once aimed to emulate Gwyneth Paltrow's successful lifestyle platform, Goop.

Before her life took a dramatic turn with Prince Harry, Meghan envisioned The Tig as a vibrant space for lifestyle content.

However, there's a catch—Gwyneth Paltrow has an established Hollywood pedigree, including an Academy Award for her role in Shakespeare in Love.

In contrast, Meghan, despite her efforts, lacked that level of star power when she first launched her blog.

The Tig attracted followers, but it never gained the traction Meghan had hoped for.

By the time she closed her Instagram account, Meghan had amassed around 3 million followers.

Interestingly, this number aligns closely with the viewership of her show, Suits.

Some skeptics even suggest that she may have inflated her follower count, raising eyebrows among royal fans and critics alike.

A comment on Quora pointedly noted that after being thrust into the global spotlight as a working royal, Meghan seems to be reverting to her earlier blogging days.

Critics argue that Meghan had a golden opportunity within the royal family, yet she appeared more interested in monetizing her social service than genuinely contributing to royal duties.

Instead of supporting the charitable work of the monarchy, it seems she was keen on leveraging her newfound fame for personal gain.

While she once had access to vast resources and opportunities, she now finds herself back at square one.

But things might be different this time around.

With her celebrity status, Meghan is likely to market high-end products and flaunt collaborations with luxury brands.

The question remains: will her audience be able to keep up with her lavish lifestyle choices?

According to royal author Tina Brown, Meghan has long been known among luxury marketers for her keen interest in acquiring designer items.

Her book, *The Palace Papers*, highlights how Meghan used The Tig as a platform to gain access to exclusive goods.

Brown elaborates that Meghan developed a reputation for eagerly accepting luxury “swag” from brands, demonstrating her savvy approach to building a lifestyle brand.

In a revealing interview with the Washington Post, Brown discussed Meghan's knack for navigating the world of celebrity endorsements.

She noted that Meghan and Harry aimed to create a commercial side to their endeavors, something the royal family typically avoided due to their public image.

Meghan recognized opportunities that were often left untouched by royals, showcasing her business acumen.

The decision for Harry to step away from royal duties was not solely his own, according to Brown.

She believes Meghan played a crucial role in this transition, providing him with the tools and confidence to break free from his royal upbringing.

This dynamic suggests that Meghan understood the entertainment industry better than Harry, positioning herself as a strategic partner.

Interestingly, Meghan reportedly utilized emotional connections to further her goals.

For instance, she wore Princess Diana's favorite perfume on her first date with Harry, a move that many interpret as a calculated gesture.

It's a tactic often seen among Hollywood stars, playing on nostalgia and sentiment to forge deeper connections.

Moreover, sources indicate that Meghan made statements to Harry about fulfilling his mother's legacy, framing their relationship as a means to honor Diana's memory.

This emotional manipulation raises questions about the motivations behind her actions and the extent to which she influenced Harry's decisions.

As Meghan seeks to re-establish her brand, the scrutiny surrounding her past and present choices continues.

The journey from royal family member to lifestyle entrepreneur is fraught with challenges, but Meghan seems determined to carve out her niche in a competitive market.