Meghan Markle’s The Tig Set for a Comeback: A New Era of Influencer Culture?

In an unexpected turn of events, Meghan Markle is reportedly reviving her lifestyle blog, The Tig.

Originally launched in 2014, the blog was shut down in 2017 when she became engaged to Prince Harry.

Now, it seems that the former actress is eager to step back into the limelight as a modern-day influencer, drawing comparisons to Gwyneth Paltrow and her successful brand, Goop.

Since its closure, royal fans have speculated about what a new version of The Tig might entail.

Some even joke that Meghan could sell quirky products like “Todger” scented candles, reminiscent of Paltrow's infamous vag-na-scented offerings.

With her penchant for merchandise and stylish outfits, it's clear Meghan has a knack for branding, but will her new venture resonate with audiences?

Interestingly, the trademark for “Tigtots” was filed back in 2019, shortly after the birth of her son Archie.

This suggests that Meghan has been planning this comeback for some time.

Many believe she may leverage her children's popularity in her new blog, possibly offering products inspired by family life.

Critics, however, question whether this approach reflects genuine parenting or merely a way to profit off her kids' identities.

Tom Bauer's book, *Revenge*, sheds light on Meghan's past relationships, suggesting that her first husband, Trevor Engelson, was more of a stepping stone in her career than a true partner.

This history raises questions about the authenticity of her motivations.

Will the new Tig be a heartfelt exploration of motherhood, or just another platform for commercial gain?

The buzz around Meghan's potential revival echoes the success of Goop, which gained traction through its unique and sometimes eccentric offerings.

From jade eggs to health advice, Goop's quirkiness is part of its charm.

But can Meghan capture that same spirit?

Critics speculate that she might simply create a knock-off version, lacking originality and depth.

Some humorously suggest that Meghan could take it a step further, selling jars of Harry's hair or other personal items, claiming they hold special properties.

While this sounds far-fetched, it highlights the lengths to which influencers might go to capitalize on their fame.

The line between authenticity and commercialization continues to blur in the world of lifestyle blogging.

A recent commentary from Celia Walden, a columnist for the Telegraph, casts doubt on Meghan's ability to connect with her audience.

She argues that the allure of lifestyle brands often stems from a certain envy, a quality Markle may lack.

Walden points out that many women may not aspire to the life Meghan leads, questioning whether her insights on living well will resonate with anyone.

Markle's previous attempts at transparency, such as her high-profile interviews and the Netflix documentary, have often been met with skepticism.

Critics argue that her experiences as a royal didn't grant her the wisdom or relatability that audiences seek.

In fact, many felt her revelations during interviews were tone-deaf, especially in a world grappling with pressing social issues.

As Meghan prepares to relaunch The Tig, the question remains: will she successfully navigate the influencer landscape, or will she falter under the weight of expectations?

The stakes are high, and the scrutiny will undoubtedly be intense.

With her track record, one can only wonder how this new chapter will unfold.

Ultimately, the revival of The Tig presents a fascinating case study in modern celebrity culture.

It's a reflection of how personal brands are built and sustained in a digital age.

Whether or not Meghan can carve out a niche for herself amidst the noise will be a story worth following.