Meghan Markle’s Next Move: The Resurrection of The Tig Blog

Meghan Markle finds herself at a crossroads with the conclusion of her Spotify deal and potential revival of her blog, The Tig, alongside other ventures such as an outgoing Netflix deal and swirling book rumors.

Adding to her already full plate is the recent news of her acquiring Ari Emanuel of WME as her new agent, signaling a potential comeback for The Tig.

Recent filings with the U.S.

Trademark and Patent Office reveal plans for the revamped blog to cover a wide array of topics including food, travel, fashion, arts, design, conscious living, wellness, and personal relationships commentary.

However, a potential roadblock has emerged in the form of Piero Antinori's copyright application for the name Tignanello, which could force Meghan to rebrand her blog entirely.

The Duchess of Sussex originally ran The Tig for two years before its closure upon entering a relationship with Prince Harry.

Fans eagerly anticipate the return of the platform, which was a significant source of income for Meghan prior to its shutdown.

The trademark for The Tig was initially filed back in 2019, shortly after the birth of their son Archie.

Speculation arises regarding the direction of The Tig 2.0, with questions lingering on whether it will maintain its original essence or transform into a mommy blog.

Observers wonder if Meghan will venture into selling products like Taja scented perfume candles or emulate the success of Goop, a lifestyle brand founded by Gwyneth Paltrow known for its unique offerings such as jade eggs for exercise.

Given Meghan's penchant for matching outfits and potential business endeavors, the possibilities seem endless.

Critics have voiced concerns over Meghan's decision to revive her blog, with lifestyle columnist Celia Walden from The Telegraph expressing skepticism about the public's interest in Meghan's advice.

Walden highlights the lack of notable “tig moments” since the blog's hiatus, questioning the relevance of Meghan's potential return to the digital sphere.

Comparisons have been drawn between The Tig and Goop, with Meghan's description of The Tig mirroring Paltrow's vision for Goop when it first launched 15 years ago.

As Meghan navigates this new chapter in her career, all eyes are on the future of The Tig and how she will leverage her platform to engage with audiences in a post-royal life.

Whether she delves into lifestyle advice, product ventures, or personal anecdotes, Meghan's entrepreneurial spirit continues to captivate followers and critics alike.

The saga of The Tig's revival unfolds against a backdrop of uncertainty and anticipation, leaving many wondering what innovative ventures Meghan Markle will embark on next.