Meghan Markle’s Fashion Gamble Faces Backlash Over Handbag Investment

Meghan Markle's foray into the fashion world has taken a turbulent turn as her investment in the handbag brand Sesta Collective comes under fire.

Once a beloved member of the royal family, Meghan has transitioned into a high-profile fashion icon, but her latest endeavor seems to be unraveling quickly, much like the delicate threads of a $750 purse.

The controversy ignited when Meghan showcased her backing of Sesta Collective during a recent trip to Colombia with Prince Harry.

The couple took the opportunity to donate educational resources and drum sets, using the moment to highlight Meghan's involvement with the brand.

Sesta Collective, celebrated for its handwoven bags made by Rwandan women and finished in Italy, appeared to align perfectly with Meghan's mission to promote ethical fashion and emerging designers.

However, what was meant to be a positive spotlight has turned into a storm of criticism.

As news of Meghan's investment spread, many began questioning her motives.

Critics have suggested that her engagement with Sesta Collective might actually harm the brand's reputation instead of enhancing it.

Some have even likened her influence to a “reverse Midas touch,” insinuating that anything she touches may not turn to gold.

In an exclusive interview with The New York Times, Meghan expressed her belief in the power of celebrity endorsements to elevate lesser-known brands.

“One of the most powerful things that I'm able to do is simply wearing an earring,” she remarked, highlighting her dedication to supporting up-and-coming designers.

Yet, despite her enthusiasm, the public response has been far from supportive.

Royal fans have initiated a boycott against Sesta Collective, voicing their disapproval of the brand's connection to Meghan.

Social media has erupted with comments reflecting this discontent, with one user lamenting, “I was considering this version of the bag, but now that Meghan Markle is personally involved, I'll never buy from them.”

This sentiment underscores a growing backlash fueled by perceptions of inauthenticity surrounding Meghan's venture.

Critics argue that the essence of Sesta Collective—celebrating female artisans—is overshadowed by Meghan's celebrity status.

One particularly harsh critique described the handbags as mere woven balls, suggesting that the true artisans in Rwanda are not benefiting from Meghan's involvement as they should.

This raises questions about whether Meghan's high-profile association is truly serving the brand's mission.

Adding to the complexity of the situation is Meghan's past with former lifestyle brands, including The Tig, and her struggles with American Riviera Orchard.

Her attempt to pivot by investing in Sesta Collective now appears fraught with complications, particularly as the brand's annual revenue sits at a modest $1 million, with production processes taking days to complete.

Despite Meghan's knack for generating headlines, the enthusiasm surrounding her ventures has not translated into sustained success.

As the negative sentiment grows, the founders of Sesta Collective, Aon Ryder and Courtley W. Bloodfano, may be rethinking their decision to partner with Meghan.

While they have confirmed her minority stake in the company, the details of her financial commitment remain unclear.

Now, the pressing question is whether Sesta Collective will choose to distance itself from Meghan Markle or find a way to navigate the choppy waters of public opinion.

What was once seen as a potential advantage for the brand is now a double-edged sword, as the association with Meghan becomes increasingly contentious.

As public interest wanes, the future of Sesta Collective's relationship with Meghan hangs in the balance.

In the unpredictable realm of celebrity endorsements and fashion, where perception often trumps reality, this situation serves as a stark reminder of the risks tied to aligning with high-profile personalities.