The News
Meghan Markle’s Fashion Faux Pas Sparks Sales Drop for Luxury Brand
Posse was left reeling as Meghan Markle's recent outfit choice caused a significant 56% decline in sales for the Australian fashion brand.
The Duchess of Sussex's questionable fashion sense left many criticizing her latest appearance, where she donned a $240 black and white column style maxi dress from Posse, paired with flat black sandals and a $428 beaded wooden clutch from Colt Gear at Trelune Restaurant.
Social media erupted with mockery over Meghan's ensemble, with one user describing the dress as “stupid looking” and the handbag as “ugly.”
Another comment pointed out that even on a professional model, the outfit failed to impress.
The backlash continued with remarks about the stark contrast between Meghan's current wardrobe choices and her past high-profile engagements.
Critics took aim at the dress's design, suggesting that its ankle-length made it more suitable for a beach outing than a sophisticated restaurant dinner.
Additionally, Meghan's frequent selection of strapless dresses raised speculation about her style preferences and ability to choose flattering attire for various occasions.
The absence of familiar faces in the birthday dinner photos further fueled discussions about Meghan's status within Hollywood circles.
Speculations arose regarding the impact of her outfit choices on her public image and the brands she associates with, particularly in light of the noticeable decline in Posse's sales following her wear of their dress.
In contrast to Meghan's fashion blunder, comparisons were drawn to the sartorial choices of the Princess of Wales, Catherine.
Known for her impeccable style, Catherine's influence on retail sales has been dubbed the “Kate effect.”
Her evolution from pre-marriage outfits to iconic Alexander McQueen ensembles has solidified her status as a fashion icon, inspiring women to replicate her billion-pound looks.
The stark contrast between Meghan's approach to fashion and Catherine's polished style was evident to critics, who noted Meghan's apparent disregard for proper tailoring and penchant for expensive garments.
While Catherine's refined choices continue to captivate audiences, Meghan's attempts to differentiate herself only seem to backfire, leaving her style reputation in question.
As the fallout from Meghan's fashion misstep reverberates through social media and consumer behavior, Posse's founder, Daniel Mullum, is left grappling with the aftermath of the sales downturn.
Despite not actively using Meghan's image for marketing, the negative impact on the brand's reputation underscores the influential role of public figures in shaping consumer perceptions.