Meghan Markle’s Blog Comeback: A Predictable Move in the Royal Narrative

Could Meghan Markle be any more predictable?

The Duchess of Sussex appears poised to revive her lifestyle blog, The Tig, a project she initially launched in 2014 and shut down in 2017 after her engagement to Prince Harry.

According to reports from The Mirror, this revival could happen as soon as next week, stirring up quite a buzz among royal watchers and fans alike.

The Tig was once a platform for Meghan to share her passion for food, wellness, and travel.

However, its closure came at a time when she was stepping into the royal spotlight.

Now, with her children, Archie and Lilibet, recently granted the titles of Prince and Princess, it seems Meghan is ready to dive back into the realm of personal branding.

Interestingly, sources suggest that she might even take on the role of an “agony aunt,” offering advice on relationships—a curious choice given her own complex family dynamics.

Recent filings from the US Trademark and Patent Office indicate that Meghan plans to provide commentary on personal relationships through her blog.

This move follows the couple's public criticisms of the British monarchy, which raises eyebrows about their current embrace of royal titles for their children.

Prince Harry previously claimed on Dax Shepard's podcast that Meghan encouraged him to forge a life beyond royal expectations.

Yet, this latest development seems to contradict their earlier statements about the toxicity of titles.

In a video addressing her blog's potential return, Meghan hinted that the new titles for her children open doors for her brand ambitions.

She envisions a strategy that involves showcasing her kids in various lifestyle contexts, essentially “merching” them for profit.

This approach is less about traditional endorsements and more about leveraging their royal status for free products and promotional opportunities.

Expect to see Meghan posting adorable photos of her children engaging in wholesome activities—think feeding chickens or playing in the garden.

However, don't be surprised if the images are carefully curated to hide their faces, reserving full shots for higher-paying promotions.

This tactic allows Meghan to maintain a semblance of privacy while still capitalizing on her children's royal status.

Her content plans seem to extend to practical parenting advice, including outfit recommendations for active kids, educational materials, and healthy recipes.

It's clear that Meghan aims to position herself as a wellness influencer, perhaps even rivaling Gwyneth Paltrow's Goop.

Insiders suggest she is keen on tapping into the lucrative market of new-age wellness products, despite her previous attempts falling flat.

While Gwyneth Paltrow has made headlines for her unconventional products, including scented candles and jade eggs, Meghan's approach may differ significantly.

Critics argue that the Duchess lacks the same authenticity and work ethic that has characterized Paltrow's success.

Moreover, Meghan's previous online presence was not widely recognized until after The Tig was shut down, raising questions about her genuine following.

The predictability of Meghan's blog revival can be attributed to strategic hints dropped by her PR team.

For those who have been keeping up with the Sussexes, it's evident that they're attempting to create buzz around this new venture.

In contrast to other celebrities who know when to pivot or step back, Meghan and Harry seem to persist in their quest for relevance.

As this story unfolds, many will be watching closely to see how Meghan reinvents The Tig.

Will she manage to carve out a niche in the crowded wellness market?

Or will her past controversies overshadow her efforts?