The News
Desperate Measures: Meghan Markle and Prince Harry’s Struggle to Secure Brand Deals
Meghan Markle and Prince Harry are facing challenges in finding work opportunities as big brands are reportedly hesitant to associate themselves with the former royal couple.
An article published in a Los Angeles publication, Deadline, highlighted the struggles of Meghan's talent agency in securing partnerships due to concerns from major brands about potential repercussions of aligning with the Sussexes.
According to leading royal commentator Kinsey Schofield, the couple's recent attempts to re-enter the spotlight have been met with skepticism.
Schofield expressed that the reluctance of brands to collaborate with Meghan and Harry stems from a fear of tarnishing their own reputation by being associated with the controversial duo.
Trust, she emphasized, is a crucial element for any brand, charity, or individual.
Deadline's report detailed Meghan's challenges in securing brand deals through her agency, WME, with industry insiders expressing confusion over how to effectively manage her brand image.
Despite suggestions to engage in philanthropic endeavors in countries like South Africa or Canada, the couple opted for Los Angeles, a move perceived as prioritizing glamour over substance.
Critics have pointed out Meghan's age as a potential obstacle to her career aspirations, noting that starting a new chapter in her 40s may present challenges in an industry that often values youth.
Comparisons to established actresses like Helen Mirren and Andie McDowell underscore the skepticism surrounding Meghan's ability to carve out a successful career in Hollywood.
The couple's decision to distance themselves from the royal family and publicly criticize their experiences within the institution has further complicated their prospects in the entertainment industry.
Reports suggest that brands previously linked to Meghan have instead chosen to collaborate with other figures, such as Queen Camilla and the actress portraying Catherine in “The Crown,” further marginalizing Meghan's influence.
In an effort to rebrand herself and appeal to a broader audience, Meghan has showcased a more light-hearted and fun-loving persona in recent public appearances.
However, branding culture expert Nick Eade noted that Meghan's transformation may not be well-received by all, as her polarizing status elicits mixed reactions on social media platforms.
Despite efforts to reinvent her public image and attract positive attention, Meghan continues to face skepticism and criticism from both industry insiders and online audiences.
The challenges of rebuilding her reputation and securing lucrative brand deals remain significant hurdles for the former royal seeking a foothold in the competitive world of entertainment.