The News
Meghan Markle’s Lifestyle Dream Hits a Snag
In a significant setback for Meghan Markle, the United States Patent and Trademark Office (USPTO) has turned down her trademark application for her brand, American Riviera Orchard.
This news comes as a tough blow for the Duchess of Sussex, who had high hopes of launching a successful lifestyle empire that would grant her financial independence and elevate her status as a global influencer.
The USPTO's decision, detailed in a comprehensive 48-page report, has placed Meghan on a tight deadline.
She now has three months to rectify the issues highlighted by the office.
If she fails to address these concerns, her trademark application could be completely abandoned, dealing a serious blow to her entrepreneurial dreams.
The rejection stems from several complex factors that shed light on the hurdles Meghan faces in the often convoluted world of trademark law.
The USPTO pointed out that she needs to refine the description of her goods, adhere to multiple class application regulations, and clarify the descriptive nature of the term “Riviera.”
Furthermore, the application was labeled as geographically descriptive, which could restrict others from using similar terminology for their products.
This isn't the first time Meghan has faced challenges in her business endeavors.
Earlier this year, her collaboration with Spotify sparked concerns, as the streaming service reportedly grew frustrated over the lack of content produced by the Duchess.
Additionally, rumors circulated about a potential fallout between Meghan and Netflix regarding her animated series, Pearl, which was ultimately shelved.
These obstacles have raised eyebrows among industry experts, who question Meghan's ability to leverage her celebrity status into a thriving and sustainable business model.
PR and brand marketing expert Matt Yanofsky expressed his doubts, urging potential investors to seek a solid business plan and proof of profitability within the next two to three months.
Compounding Meghan's difficulties is her struggle to secure a permanent chief executive for American Riviera Orchard.
Reports suggest that prospective candidates are hesitant to join her team due to the high turnover rate at Archwell, the organization she co-founded with Prince Harry.
This staffing issue is not particularly surprising, as Meghan has garnered a reputation for being a demanding employer.
A source close to the Sussexes revealed to the Express that both Harry and Meghan are known for their high expectations, making them challenging to work for.
This demanding nature has reportedly created a tense atmosphere for employees, further complicating her efforts to build a cohesive team.
Despite these setbacks, Meghan is said to remain dedicated to her brand.
A US source mentioned to the Express that she is still committed to making American Riviera Orchard a success.
However, the lack of visible progress in product launches and ongoing trademark complications cast doubt on the long-term viability of her venture.
At present, American Riviera Orchard's status is uncertain.
There are no products available for purchase, and both its Instagram account and website lack options for customers to buy items.
So far, the brand's exposure has been limited to sending jars of jam to friends and influencers, which hasn't translated into a full-scale product launch.
Meghan Markle's transition from a successful actress to a member of the British royal family, and now an aspiring entrepreneur, has been a rollercoaster ride filled with both achievements and obstacles.
The recent rejection of her trademark application serves as a stark reminder that her ambitions may not always align with the realities of the business landscape.