Prince Harry and Meghan Markle’s Brand Faces Uncertain Future Amid Royal Criticism

In the ever-evolving world of royal news, Prince Harry and Meghan Markle find themselves in a precarious position.

Their brand, Arquelle, which they have worked tirelessly to promote, is now overshadowed by their recent criticisms of the royal family.

A marketing expert has raised concerns about the couple's strategy and its potential implications for their future endeavors.

Since stepping back from royal duties in early 2020, Harry and Meghan relocated to the United States and launched Arquelle.

This venture encompasses their non-profit organization, the Arquelle Foundation, alongside for-profit divisions such as Arquelle Audio and Arquelle Productions.

The couple has made significant efforts to raise awareness about Arquelle, earning international recognition for their initiatives.

However, the narrative surrounding the Sussexes has shifted dramatically following the release of their Netflix documentary series and Harry's memoir, “Spare.”

These projects have sparked controversy and led to questions about the sustainability of their brand.

Paul I. McLaurin, a Professor of Marketing and Consumer Research at Royal Holloway University of London, expressed skepticism regarding their current trajectory.

According to McLaurin, Harry's outspoken criticisms of the royal family might be detrimental to the Sussex brand.

He pointed out that while the couple has distanced themselves from the “Sussex Royal” label, their new branding efforts under Arquelle seem to be getting lost amid the ongoing drama.

“What is the Sussex brand?”

he questioned, emphasizing the need for clarity in their identity.

The professor noted that discussions surrounding the couple have largely centered on Harry's book and their personal grievances, rather than on Arquelle itself.

He warned that this focus could hinder their ability to cultivate a strong brand presence moving forward.

“You don't hear a thing about Arquelle,” he remarked, highlighting the disconnect between their brand ambitions and public perception.

McLaurin further cautioned that the negative associations stemming from Harry's criticisms could taint any brand identity linked to the couple.

He urged them to reconsider their approach, suggesting that they should prioritize rebuilding the Arquelle brand rather than continuing to position themselves as “rebel royals.”

Harry and Meghan have made their stance clear regarding their issues with the royal family, according to McLaurin.

Now, he believes, it's time for them to pivot and focus on positive initiatives that align with their original goals.

He encouraged the couple to engage in meaningful projects, such as the Invictus Games, which could help establish them as a progressive humanitarian brand.

The future of Arquelle hinges on their ability to navigate this turbulent landscape.

If they continue to engage in conflicts with the royal family, they risk alienating potential supporters and undermining their brand's integrity.

McLaurin's advice seems straightforward: it's time for the Sussexes to step back and redirect their energy toward building a sustainable brand identity.

As the story unfolds, many are left wondering how Harry and Meghan will adapt their strategy in light of these warnings.

Will they heed the advice of experts and refocus on their charitable endeavors, or will they continue down a path fraught with controversy?

For now, it remains to be seen what the future holds for the couple and their ambitious brand.

In the end, the question lingers: can Prince Harry and Meghan Markle successfully separate their brand from the royal drama that surrounds them?

The answer may shape not only their future but also the legacy of Arquelle itself.